In today’s fast-paced digital world, video marketing is no longer optional; it’s essential. From social media reels to YouTube ads and website banners, promotional videos are the driving force behind audience engagement and brand recall. But creating professional, polished videos doesn’t have to require a big production budget or a full-blown creative team.
With the right promotional video maker, even small businesses can produce high-quality, engaging content that stands out. Whether you’re looking to launch a product, showcase customer testimonials, or tell your brand story, these tools can help you get the job done quickly and efficiently.
Here are five of the best promotional video makers that can help you market your brand effectively in 2025.
1. Invideo AI – The Ultimate Video Creation Companion
Best for: Beginners to pros who need fast, high-quality promotional videos
When it comes to creating engaging and impactful promotional videos, invideo AI tops the list. It simplifies the entire video production process, from scriptwriting to editing, with powerful automation and intuitive features.
What sets invideo AI apart is its ability to transform ideas into compelling video content in minutes. You can input a script, a few lines of text, or even just a product description, and the AI will auto-generate a professionally styled promotional video. As a promotional video maker, it is both fast and flexible, giving marketers the freedom to experiment with formats and messaging without requiring advanced editing skills. This level of automation is a game-changer for brands looking to scale their content marketing efforts without sacrificing quality.
Its editing tools are robust yet user-friendly, offering a vast media library, customizable text overlays, transitions, and branding elements. The platform also includes voice-over options and supports multiple video formats, making it suitable for different platforms like YouTube, Instagram, LinkedIn, and Facebook.
Whether you’re launching a new product, running a seasonal campaign, or promoting a service, invideo AI streamlines the process, enabling you to focus more on storytelling and strategy than on technical editing. It also integrates well with various video making apps, offering a smooth experience from mobile to desktop.
Key Features:
- AI-powered video creation from text prompts
- Built-in voice-over and subtitle tools
- Mobile app available for on-the-go creation
2. Magisto – Smart Video Editing with AI Assistance
Best for: Automated editing for social media marketers
Magisto uses artificial intelligence to analyze your uploaded footage and automatically generate a well-edited promotional video. This platform is perfect for users who want to save time and prefer automation over manual editing.
Magisto simplifies complex editing processes by understanding the emotional tone of your clips and choosing music, transitions, and effects accordingly. It’s especially useful for creating short-form marketing content like Facebook ads, Instagram reels, and YouTube bumpers.
While it’s not as customizable as some other tools, its strength lies in quick turnaround times and minimal learning curves, ideal for marketers who need to churn out video content on a tight schedule.
Key Features:
- Rich music and stock video library
- Best suited for short promotional clips and ads
3. Biteable – Engaging Animated Videos Made Easy
Best for: Creating fun, animated brand promos
Biteable is a standout promotional video maker when it comes to creating animated content that captures attention. The platform is especially popular among marketing teams, educators, and startups looking to make impactful explainer or promotional videos without needing animation skills.
Its intuitive editor, along with a vibrant selection of animation styles, stock footage, and music tracks, makes it easy to produce videos that are fun, informative, and brand-aligned. Whether you’re explaining a service or promoting a limited-time offer, Biteable’s animation-first approach keeps things light, clear, and effective.
It’s an excellent choice for brands with a friendly tone or startups that want to make their messaging memorable without being overly formal.
Key Features:
- Library of pre-built animated scenes
- Studio-quality animation and motion graphics
4. Typito – Simplified Video Creation for Brand-Consistent Content
Best for: Text-heavy videos and brand storytelling
Typito offers a clean and efficient editing interface focused on on-brand content creation. What sets it apart is its strong emphasis on typography and animated text, making it a great fit for businesses that rely on impactful messaging within their promotional videos.
Typito allows you to customize text overlays, insert logos, and use brand colors consistently across all video assets. It also features a range of motion graphic templates, making it easy to bring a professional polish to product announcements, testimonials, and social media promos.
Its simplicity makes it especially useful for solo entrepreneurs, educators, and content marketers who want to produce branded content without getting bogged down in complex editing software.
Key Features:
- Drag-and-drop text animations
- Brand kit with logo and font uploads
5. Clipchamp – Quick Video Production with Cloud Convenience
Best for: Windows users and collaborative marketing teams
Now integrated with Microsoft, Clipchamp has become a go-to promotional video maker for teams that want flexibility, ease of use, and solid editing tools in a browser-based platform.
Clipchamp combines a familiar video editing interface with cloud-based functionality, allowing team members to collaborate and create from anywhere. It supports webcam recording, screen capture, and green screen editing, which is great for product demos, tutorials, or behind-the-scenes promotional content.
Its customizable templates are handy for ad creatives, event promos, and social teasers, and it supports multi-aspect-ratio exports for all the major platforms. Since it’s browser-based, there’s no heavy software to install, and your team can jump in and start creating right away.
Key Features:
- Seamless integration with Windows and Microsoft 365
- Built-in stock library and audio tracks
Final Thoughts
Choosing the right promotional video maker for your brand comes down to your goals, technical comfort, and style preferences. Whether you prefer a fully automated AI-driven solution like Invideo AI, or you’re looking for animation-friendly tools like Biteable or Magisto, there’s an option out there to fit your needs.
In today’s visually saturated market, producing high-quality promotional videos isn’t just a trend, it’s a necessity. These tools empower businesses of all sizes to create professional, engaging, and brand-consistent content without the cost and complexity of traditional production.
So, if you’re looking to elevate your brand’s marketing strategy, give one of these video makers a try. Start creating, stay consistent, and let your videos speak louder than words.
